I don't just design pretty things.
I design systems that make sense.
Designing Complex Services at Admiral
My year as an Associate User Researcher and Service Designer at Admiral.
Exploring complex home insurance journeys, I worked with customers and teams across the business to uncover needs, connect perspectives and make complex services easier to understand.
Sustainable Clothing Marketplace
Introducing Glasa! My final project at University.
Glasa tackles the growing problems of fast fashion over consumption within Gen-Z users, applying behavioural psychological and sociological insights.
Sustainable Clothing Marketplace
Introducing Glasa! My final project at University.
Glasa tackles the growing problems of fast fashion over consumption within Gen-Z users, applying behavioural psychological and sociological insights.
Circular Economy Children's Shoes
Introducing StepAgain! Created during my final year at University.
StepAgain addresses the high turnover of children's footwear by supporting parents with circular options, informed by real habits, user research and system thinking.
Circular Economy Children's Shoes
Introducing StepAgain! Created during my final year at University.
StepAgain addresses the high turnover of children's footwear by supporting parents with circular options, informed by real habits, user research and system thinking.
